Privacy Policy

Your Privacy, Plain and Simple

We believe privacy policies should be readable, not just legally compliant. Here's exactly what we collect, why, and what you can do about it.

Last updated: March 20, 2026

The Short Version

Six Things You Should Know

We Don't Sell Your Data

Your information stays with us. We don't sell, rent, or trade personal data with third parties for marketing.

No Email Required

Take any free test and see your results without sharing your email or creating an account.

Scoring Runs in Your Browser

Your test responses are scored locally. They aren't sent to our servers unless you choose to save or share results.

Delete Your Data Anytime

Request deletion of any personal data we hold. We'll remove it from active systems within 30 days.

We Tell You What We Collect

Every piece of data we collect is listed below, along with why we collect it and where it's stored.

GDPR + CCPA Compliant

We respect your rights under the EU General Data Protection Regulation, the California Consumer Privacy Act, and other applicable privacy laws.

Scope

Who This Policy Covers

Free test takers

Anyone who takes a personality test on our site without creating an account. You can use the site completely anonymously. If you choose to save or share results, you may provide an email address.

Hiring platform users

Employers, HR managers, and candidates assessed through our B2B hiring platform. This includes account holders, team members, and candidates who receive assessment invitations.

Data Collection

What We Collect

We collect different data depending on how you use the site. Here's the full picture.

Free test takers

DataWhenWhyStored where
Test responsesDuring the testScoring your personality profileYour browser only (not sent to our servers)
Anonymous visitor IDFirst visit (with consent)Analytics and A/B testingCookie (2 years)
Session IDEach sessionSession continuitySession storage (30 min idle timeout)
Experiment assignmentsFirst visit (with consent)Consistent A/B test experienceCookie (30 days)
Email address (optional)If you save or share resultsDelivering results, comparison invitesEncrypted database
Page views, clicks, referrerWhile browsingImproving the siteAnonymized in our database

Hiring platform users

DataWhenWhy
Name, work email, passwordAccount creationAuthentication and account access
Candidate info (name, email, phone, resume)Campaign creationDelivering assessment invitations
Assessment responses and scoresCandidate completes assessmentGenerating personality reports
AI tool prompts and responsesUsing AI featuresGenerating interview guides and reports
Payment informationCheckoutProcessing payments via Stripe
Legal Basis

How We Use Your Data

Under GDPR, we need a legal reason for every piece of data we process. Here are ours.

Consent

Optional email collection, comparison invitations, non-essential cookies (visitor ID, experiment assignments).

Legitimate interest

Site analytics, A/B testing to improve the experience, fraud prevention, rate limiting.

Contract

B2B platform delivery, assessment scoring, generating reports for paying customers.

Legal obligation

Tax records for paid subscriptions, responding to lawful data requests.

Cookies

Cookies and Tracking

Here's every cookie and local storage item we use, what it does, and how long it lasts.

NamePurposeDurationCategory
smp_vidAnonymous visitor identifier for analytics2 yearsFunctional
smp_sidSession identifier30 min idleNecessary
smp_expA/B test experiment assignments30 daysFunctional
smp_cookie_consentYour cookie preferences1 yearNecessary
GA4 cookiesGoogle Analytics (B2B dashboard pages only)VariesAnalytics

Local storage

We also use your browser’s local storage for test progress (smp_progress_*), and optionally your email and display name if you use the comparison feature. Local storage persists until you clear your browser data. Google Analytics is not loaded on public test pages.

Sub-Processors

Third-Party Services

We use a small number of trusted services to run the platform. Here's who they are and what data they can access.

ServicePurposeData shared
SupabaseDatabase and authenticationAccount data, assessment scores (encrypted at rest)
VercelHosting and edge deliveryRequest metadata, IP address (for routing)
StripePayment processing (B2B only)Billing and payment method details
SendGridTransactional email deliveryRecipient email address and name
Google AnalyticsDashboard analytics (B2B pages only)Page views, anonymized usage events
OpenAIAI-powered report generationAnonymized personality scores (no names or emails sent)
Retention

How Long We Keep Your Data

Free test responsesNever stored on our servers (browser only)
Visitor and session cookies2 years / 30 minutes respectively
Consumer email addressesUntil you request deletion
B2B account dataDuration of your subscription + 30 days
Assessment dataDuration of employer subscription + 90 days
Analytics events12 months, then aggregated and anonymized
AI tool logs90 days
Your Rights

What You Can Ask Us to Do

You have rights over your personal data under GDPR, CCPA, and other privacy laws. Here's how to exercise them.

Right to access your data

You can request a copy of any personal data we hold about you. For free test takers, this is typically limited to an email address (if you provided one) and anonymized analytics. For B2B platform users, it includes account details, assessment data, and AI tool logs. Email privacy@seemypersonality.com and we'll respond within 30 days.

Right to delete your data

You can ask us to delete your personal data at any time. We'll remove it from our active systems within 30 days, and from backups within 90 days. For free test takers who never provided an email, we have no personal data to delete. Email privacy@seemypersonality.com to make a request.

Right to data portability

You can request your data in a machine-readable format (JSON). This applies to assessment responses, personality scores, and account information. We'll provide the export within 30 days of your request.

Right to object to processing

You can object to processing based on legitimate interest, including analytics and experiment tracking. Use the cookie consent banner to withdraw consent for non-essential cookies, or email us to object to other processing activities.

Right to withdraw consent

Where we rely on your consent (such as optional email collection or non-essential cookies), you can withdraw it at any time. Click "Manage Preferences" in the cookie banner to adjust cookie settings, or email us to withdraw consent for other processing.

Right to restrict processing

You can ask us to temporarily stop processing your data while we verify its accuracy or assess an objection. We'll keep the data but won't process it further until the issue is resolved.

California residents (CCPA/CPRA)

If you're a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of its sale. We don't sell personal information. You can exercise these rights by emailing privacy@seemypersonality.com. We won't discriminate against you for exercising any of these rights.

How to exercise your rights

Email privacy@seemypersonality.com with your request. Include enough information for us to verify your identity (the email address you used, if any). We'll respond within 30 days. If we need more time, we'll let you know why and when to expect a response.

Children’s Privacy

SeeMyPersonality isn’t directed at children under 16. We don’t knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us and we’ll delete it promptly.

Data Security

All data is transmitted over HTTPS with TLS encryption. Our database uses row-level security policies so users can only access their own data. Personality test scoring runs entirely in your browser, so your individual responses never leave your device unless you choose to save or share your results. We don’t store passwords in plain text.

International Data Transfers

Our infrastructure is hosted in the United States (Vercel and Supabase). If you’re in the EU or UK, your data may be transferred to the US for processing. We rely on Standard Contractual Clauses (SCCs) approved by the European Commission to ensure adequate safeguards for these transfers.

Changes to This Policy

We may update this policy from time to time. If we make significant changes, we’ll post a notice on the site and update the “Last updated” date at the top. For B2B customers with active subscriptions, we’ll also send an email notification.

Questions About Your Privacy?

Reach out to us at privacy@seemypersonality.com or use our contact form. We'll respond within 30 days.